A strong brief is the fastest way to reduce revisions and improve output quality.
**Use this structure:**
- Objective (what must change?)
- Audience (who exactly?)
- Offer/value (why care?)
- Mandatories (logos, legal lines, brand rules)
- Deliverables (formats + sizes)
- Timeline (drafts + approvals)
- Budget range (even a bracket helps)
If you're not sure, start the brief anyway — Adshop will convert it into a scoped plan with a vetted team.